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Peson FAQs

Explore frequently asked questions about peson, covering data integrations, pricing and credits, and more. If you’re looking for more answers, get in touch on Slack or email
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Peson overview
How long does it take to go live?
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Most teams go live in under 3 months. We follow a simple three-step process — Scope, Build, Scale — starting with aligning on your use case and data, building and testing the agent, then rolling it out live with full support.

Do we need technical resources on our side?
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No heavy engineering lift required. Peson integrates lightly with both legacy and modern systems — email, WhatsApp, Teams, Slack, CRMs, and more — so our implementation team handles the technical work while your team focuses on defining policies and goals.

What happens during the free trial?
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You get hands-on access to test a Peson agent on your real use case and channels — no credit card required. You'll see firsthand how it handles conversations, resolution rates, and how well it matches your brand voice before committing to a plan.

What languages and markets do you support?
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Peson supports 95+ languages across 16+ countries, purpose-built for APAC's complexity — natural, localized conversations tuned to local culture, compliance, and business norms across the region.

What channels does the AI work across?
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Peson is multi-modal by design — chat, voice, and images — and works seamlessly across every channel: email, WhatsApp, Teams, Slack, phone, and more, all connected to your existing systems for a unified experience.

Will the AI follow our policies and brand voice?
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Yes. Peson translates your SOPs and brand voice into reliable AI playbooks, so every response — even on sensitive topics like payments or refunds — stays compliant with your policies and sounds like you.

Prospection and list building
How does list building work?
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You define your ideal customer profile — industry, company size, location, job titles — and the platform builds a targeted prospect list from verified data sources, ready to use in minutes instead of hours of manual research.

Where does the prospect data come from?
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Data is sourced from multiple verified providers and continuously refreshed, so you get accurate, up-to-date contact and company information rather than stale or duplicate leads.

Can I filter and segment my lists?
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Yes. You can filter by firmographics (industry, headcount, revenue), technographics, location, and intent signals, then segment lists into targeted campaigns for more relevant outreach.

How accurate is the contact information?
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All contacts go through verification checks before being added to your list, minimizing bounce rates and ensuring your outreach reaches real, active decision-makers.

Can I import my own lists instead?
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Yes, you can upload your own CSV lists alongside platform-built ones, and enrich or clean them using the same verification and enrichment tools.

Is there a limit to how many prospects I can find?
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Limits depend on your plan's credits. Higher-tier plans include larger monthly prospecting allowances, and unused credits typically roll over depending on your subscription.

Date enrichment
What is data enrichment?
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Data enrichment fills gaps in your existing contact and company records — adding missing details like job title, company size, industry, phone number, or social profiles — so your team works with complete, accurate data instead of partial records.

What data sources do you use for enrichment?
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We pull from multiple verified third-party data providers, cross-checked and continuously refreshed, so enriched fields stay accurate and current rather than outdated.

Can I enrich my existing CRM data?
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Yes. You can connect your CRM or upload a CSV, and Peson automatically fills in missing fields across your existing records without disrupting your current workflow.

What fields can be enriched?
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Common fields include job title, seniority, department, company size, industry, revenue, location, email, phone number, and social/LinkedIn profiles — depending on what's already available for each record.

How accurate is the enriched data?
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Enriched data goes through verification checks before being added, reducing bad or outdated fields and keeping bounce rates low on outreach built from enriched lists.

Does enrichment use up credits?
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Yes, enrichment runs on the same credit system as prospecting. Usage depends on how many records and fields you enrich, and unused credits typically roll over based on your plan.

AI enrichment
What is AI enrichment?
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AI enrichment goes beyond basic data fields — using AI to research and summarize context about a prospect or company, like recent news, buying signals, tech stack, or pain points, so your outreach feels informed and personal instead of generic.

How is this different from standard data enrichment?
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Standard enrichment fills in structured fields like title or company size. AI enrichment adds qualitative insights — AI-generated summaries, talking points, and relevance signals — pulled and synthesized from public data in real time.

What kind of insights does the AI surface?
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Things like recent funding or hiring activity, product launches, leadership changes, competitor moves, and technographic signals — whatever's most relevant to help you open a conversation naturally.

Can I customize what the AI looks for?
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Yes. You can define the signals or triggers that matter most to your business — for example, "companies that recently raised funding" or "companies using a specific tool" — and the AI prioritizes those in its research.

Is the AI-generated information accurate?
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Insights are drawn from verified, up-to-date public sources, though as with any AI-generated content, we recommend a quick human review before using it in high-stakes outreach.

Does AI enrichment use credits?
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Yes, it runs on the same credit system as prospecting and data enrichment, with usage scaling based on the number of records and depth of research requested.

Personalized outreach
What does "personalized outreach" mean here?
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Instead of sending the same generic template to every prospect, Peson generates individual messages tailored to each contact — using their role, company context, and enrichment data — so outreach reads like it was written specifically for them.

Do I need to write each message myself?
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No. You set the tone, offer, and key talking points once, and Peson generates personalized variations at scale, pulling in each prospect's specific details automatically.

Which channels can I send personalized outreach through?
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Email, LinkedIn, and WhatsApp are all supported, so you can run coordinated, personalized sequences across multiple touchpoints instead of a single channel.

Can I review messages before they're sent?
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Yes. You can review and edit AI-generated messages before sending, or set up approval workflows so nothing goes out without a quick human check.

How does personalization stay accurate at scale?
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Messages are generated using enriched, verified data for each contact — job title, company signals, recent activity — so personalization stays relevant even across large lists, not just surface-level mail-merge fields.

Can I A/B test different outreach approaches?
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Yes, you can run multiple message variants or sequences in parallel and track which messaging, subject lines, or channels perform best, then optimize future campaigns based on results.

CRM Integrations
Which CRMs does Peson integrate with?
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Peson connects with major CRMs like Salesforce, HubSpot, Zoho, and Pipedrive, along with other popular sales and support tools — so your existing workflow stays intact.

How does data sync between Peson and my CRM?
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Sync runs both ways — enriched prospect data, outreach activity, and conversation history flow into your CRM automatically, while updates in your CRM keep Peson's records current, without manual re-entry.

Do I need developer help to set up the integration?
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No. Most integrations are set up through simple authentication and configuration steps, guided by our implementation team — no custom code required on your end.

Will this create duplicate records in my CRM?
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No. Peson matches and updates existing records where possible, and applies de-duplication logic before creating new entries, keeping your CRM clean.

Can I control what data gets pushed to my CRM?
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Yes. You can configure which fields, activities, and objects sync to your CRM, so only the data relevant to your workflow gets pushed through.

What happens if my CRM goes down or is temporarily disconnected?
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Peson queues data changes and syncs them automatically once the connection is restored, so no activity or enrichment data is lost during downtime.

Pricing and credits
How does pricing work?
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Peson offers three plans — Starter (Free), Growth ($49/month), and Enterprise (custom pricing) — each scaled to different levels of usage, features, and support, so you can pick what fits your team's needs.

What are "credits" and how do they work?
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Credits are the usage unit behind features like prospecting, data enrichment, and AI enrichment. Each action consumes a set number of credits, and your plan includes a monthly credit allowance based on your tier.

Do unused credits roll over?
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This depends on your plan — check your specific plan details, as rollover policies can vary between Starter, Growth, and Enterprise tiers.

What happens if I run out of credits?
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You can upgrade your plan or purchase additional credits to continue using prospecting, enrichment, and outreach features without interruption.

Can I switch plans later?
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Yes, you can upgrade or downgrade your plan at any time as your needs change, with billing adjusted accordingly.

Is there a contract or can I cancel anytime?
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Starter and Growth plans are flexible with no long-term lock-in, while Enterprise plans typically involve a custom agreement — reach out to our sales team for specifics on terms.

Free trial
Is the free trial really free?
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Yes. You get access to Peson's Starter plan at no cost, with no credit card required to sign up and start testing.

How long does the free trial last?
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The trial gives you enough time to test real use cases and see meaningful results — reach out to sales for exact trial length details for your account.

What features are included in the trial?
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You get hands-on access to core features like prospecting, enrichment, and outreach on a limited scale, so you can evaluate how Peson performs on your actual workflow before upgrading.

Do I need to talk to sales to start the trial?
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No, you can sign up and start using the Starter plan directly — sales support is available if you want a guided walkthrough or have specific requirements.

What happens when the trial ends?
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You can choose to upgrade to a paid plan to continue with full features and higher usage limits, or your account simply stays on the free tier with its standard limits.

Can I upgrade at any time during the trial?
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Yes, you can upgrade to Growth or Enterprise at any point if you need more credits, features, or support before the trial period ends.

Sales and customer support
Does Peson handle both sales and support use cases?
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Yes. The same AI agent platform powers both — prospecting and outreach for sales teams, and conversational resolution for customer support teams, sharing one brain across both functions.

Can the AI handle both inbound support and outbound sales?
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Yes. Peson's agents can be configured for inbound support (answering tickets, resolving issues) as well as outbound sales motions (prospecting, personalized outreach) — either separately or as part of one unified customer experience.

How does the AI know when to escalate to a human agent?
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The AI follows configured playbooks and confidence thresholds — when a query falls outside its scope, involves sensitive judgment calls, or the customer requests a human, it hands off seamlessly with full conversation context.

Can sales and support teams share the same customer data?
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Yes. With shared memory and a unified portal, both teams work off the same customer history and context, avoiding repeated questions and disconnected experiences across touchpoints.

What kind of support metrics can we track?
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You get unified analytics across resolution rate, response time, customer satisfaction (CSAT), agent cost savings, and channel performance — all in one dashboard.

Is ongoing support available after go-live?
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Yes, our team provides ongoing support post-launch, including performance monitoring, playbook updates, and optimization as your use cases evolve.